Apple Q1 2025: Visualizing the $124B Empire

•Data Deep Dive

Apple (AAPL)

Q1 2025 Earnings

Revenue Sources

iPhone
$69.1B
Services
$26.3B
Wearables
$11.8B
Mac
$9.0B
iPad
$8.1B

Placeholder

Total Revenue

$124.3B
Revenue

Placeholder

Outcome

$36.3B
Net Income
$88.0B
Expenses
* Visualization is simplified. Data sourced from Q1 2025 reports.

Interactive Visualization: Switch tabs to compare with other giants.

Apple Q1 2025: Visualizing the $124B Empire

Executive Summary: Apple delivered a massive $124.3B quarter, driven by resilient iPhone demand and high-margin Services. Despite global headwinds, the company converted nearly 30% of every dollar into Net Income.

The "Inflow": $124.3 Billion in Revenue

Apple's revenue engine is a masterclass in diversification, though the iPhone remains the sun around which everything orbits.

  • iPhone: $69.1 Billion (55.6%)
  • Services: $26.3 Billion (21.2%)
  • Wearables, Home & Accessories: $11.8 Billion
  • Mac: $9.0 Billion
  • iPad: $8.1 Billion

The "Outflow": Margins & Expenses

Where does the money go? Apple's efficiency is legendary.

  • Net Income: $36.3 Billion
  • Total Expenses: $88.0 Billion

While the cost of manufacturing hardware (Cost of Goods Sold) is high, Apple's operational discipline keeps net margins healthy. The Services segment, with gross margins often exceeding 70%, plays a critical role in buffering the lower margins of hardware products.

Key Insight

Services is now the size of a Fortune 50 company on its own. At $26.3B for the quarter, Apple's Services business (App Store, iCloud, Apple Music, etc.) generates more revenue than many large corporations do in an entire year. This shift from pure hardware to a recurring revenue model is the most significant trend in Apple's financials.

Want to see this flow visually?

Understanding these numbers in a table is one thing; seeing the flow is another. Join the EarningsAtlas waitlist to get early access to our interactive financial visualization tools.